Tuesday, 14 September 2010

Redundancy, Entropy, Convention and Genre

"Generic texts have mass appeal." - I agree with this quotation to a certain extend as the more people that can identify with the subject matter the more people will enjoy it, however if something is too generic then audiences will find it boring and repetitive. Music videos must strike a good balance of generic ideas and entropic ideas to appeal to the largest audience.

"Creative media texts are highly entropic." - This is true because all creative media must have an element of entropy or else it would be boring and worthless. People are intrigued by creative media because it adds the element of entropy that we would not normally see in everyday life. Most creative texts also contain a lot of redundant elements as well, some more than others depending on genre, so that most people can relate and understand it.

"Genre is dependant on high degrees of redundancy" - The recognisable features of a specific genre can be considered quite redundant as in order to recognise it as a part of a genre it must contain elements that we see in all media of this genre.

Redundancy and Entropy in Music Videos

This video is quite entropic but is easier to understand if you can follow the narrative. This video makes fun of other types of music that aren't heavy metal type music such as the Goth band, the pop singer, the rappers, the acoustic guitar band etc. At the end of the video all these bands die and the real band comes in to finish the song. The last shot reveals that the other musicians were killed by a Death Note. This video is entropic as we don't expect to see all of these musician stereotypes in one video even though it is making fun of them. The image of the goth band is entropic as they have a very unusual and over the top look about them and its not something we expect to see. The second half of this video is quite redundant as it is what we would expect to see in a heavy metal music video which is the band performing.
This video is entropic as the appearance of the monster is something bizarre that people would not expect to see in a music video.

Friday, 10 September 2010

Video Skills - Technical and Planning

Creativity/Originality - I think the most important thing in a creative project is to have an original idea. I am confident that I can think up interesting and original ideas in most areas of media.

Camera Skills - I would like to improve my camera skills as I have not had much experience with operating the camera.

Storyboarding - I need to do more storyboards as they are the best way of displaying how the film is intended to look. You can use photographic storyboards or drawn storyboards, drawn storyboards are mostly useful for planning whereas photographic storyboards are useful for analysis after the filming is finished with.

Actors, performers and Models - It is important to get the right person for the role and in order to get the best performance it must be clear to them what the intention of the work is, so it is important to communicate well with your performer.

Reconnaissance - I need to do more recce as I have previously overlooked this part of the work. I will make notes on lighting, possible noise sources, health and safety implications, etc as often as possible.