This audience board shows a variety of imagery that we associate with out target audience. This includes interests, hobbies and preferences. It would be mostly males aged 16-20. They would be interested in going to gigs, getting drunk with friends and would be described as hedonists/individualists, ranking c1-D on the Jicnar scale. Many will still be in education. They will enjoy bands such as Metallica and Rage Against the Machine and will like tattoos and activities such as skateboarding.